Resources

Learn about the method. Navigate the upstream. Own the unknown

Tap this ground breaking system to make the leap from identification of whitespaces, innovation and growth opportunities to taking decisive action.

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In Decision Sprint, Fortune 500 and silicon valley trailblazer Atif Rafiq, demonstrates how teams start with upstream work to problem solve anything, and unlock downstream actions from alignment to decision making to execution

Articles

BNN BLOOMBERG

AI should help companies move more boldly and quickly around growth opportunities: Digital expert

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FASTCOMPANY

Why teams should work 'Upstream', according to the first Fortune 500 Chief Digital Officer

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THE WALL STREET JOURNAL

The Disappearing White-Collar

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FORBES

Why CEOs Need To Look Upstream To Solve The Problems Of The Unknown

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INC

8 Common Team Reactions to Innovation Ideas

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INVESTORS BUSINESS DAILY

Looking For That Breakthrough New Idea? Start Here First

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What Users Are Saying About Ritual

Our CEO introduced OKRs, yet we need to translate them into actionable plans. Navigating this process is tough, but Ritual offers a clear solution. With improved execution, we aim for faster, better results.

Senior Manager

National Marine Sanctuary

I found Ritual to be very easy to use.

Instead of alignment meetings, I was able to give my team a lot of time back.

Ryan Rubio

Director of Innovation

MGM Resorts

A perfect door opener to use AI at work, and getting your team comfortable with it.

VP, MGM Resorts

Atif's Decision Sprint keynote prompted our top team to request a workshop for practical implementation. We're eager to adopt his approach for exploring and advancing our key initiatives. Atif's methodology, coupled with Ritual, holds great promise.

Senior Executive

Hilton